The Apprentice: Mark’s Climb Online ready for rock-climbers
Upon the curtain call of “You’re Hired!’ and the smug Mark’s glee at winning a £250,000 investment into his new digital marketing business from Lord Alan Sugar, digital marketeers across the UK bowed their heads in frustration.
Angry digital marketeers took to social media to air their complaints, mostly because the domain name Climb Online – regularly touted by Mark in the Apprentice final – was already taken by rock climbing companies. In an industry where companies offer to improve the google rankings of clients, not being able to rank for your own brand name is a bit of a no-no. Kind of like forgetting to buy eggs and then trying to sell omelettes.
The folks at climbonline.co.uk, however, have taken the publicity well, and have even created a page for any confused company owners that saw The Apprentice and just wanted a bit of guidance with their online marketing:
It offers the following disclaimer:
Here at www.climbonline.co.uk we provide information for rock climbers based in the North East of England. We are not an Online Digital Marketing agency, do not offer Search Engine Optimization (SEO), we cannot provide you with an Internet Marketing Strategy and do not have the facility to improve your Google PageRank so I am afraid we cannot increase your website’s ranking on search engines.
Dry your tears, small company owners. They add there’s hope for the future:
However we may be able to offer this service in the near future (if someone was willing to invest £250,000)?
It’s about time the world saw the first joint rock climbing information and digital marketing website. Bravo. Thanks Mark.