Pepsi take down controversial advert and send out apology to Kendall Jenner
Pepsi has announced they have pulled their latest Kendall Jenner advert, admitting they “missed the mark”.
The advert caused much backlash upon its release and was accused of trivialising and capitalising on serious political resistance. Following outrage from viewers, Pepsi has removed the advert from YouTube and announced on Twitter that they have taken down the campaign and are “halting further rollout”.
In a statement, the company wrote: “Pepsi was trying to project a global message of unity, peace and understanding.
“Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue.
— Pepsi™ (@pepsi) April 5, 2017
“We are pulling the content and halting any further rollout.
“We also apologise for putting Kendall Jenner in this position.”
The film titled ‘Live Now For Moments’ sees the Keeping Up With The Kardashians star walk into a crowded protest while a line of police watch.
Kendall hands over a can of Pepsi to a police officer, which seems to resolve all as he offers the fizzy drink to the now delighted protesters.
The video was criticised on social media, with many highlighting the ad’s reference the famous image of Leisha Evans who calmly faced down riot police during protests in Baton Rouge after Alton Sterling was shot by police.
— Sherry (@slchen_) April 4, 2017