Netflix study reveals streaming habits of happy relationships
Netflix and chill really is a thing (and not in the way you think), according to a new study from Netflix exploring couples’ streaming habits just in time for Valentine’s Day next Sunday.
Last October, Netflix asked 1008 American users between the ages of 18 and 29 about their streaming preferences. They found that 27% of people believed that liking the same television shows as their partner was an important factor in judging compatibility, while 25% of people admitted to finding potential partners more attractive based on the shows they watch. 13% of participants even went so far as to say they would ask a person out based on show compatibility alone.
Streaming habits were also found to be important in attracting a potential partner, with nearly 60% polled admitting that they had specifically included favourite shows on their online dating profiles to attract a compatible partner.
Once in a relationship, Netflix becomes even more important. More than half polled saying that sharing a password means a relationship is “serious”. For a whopping 17%, sharing a Netflix password is something they will not consider until they are engaged to be married to their partner.
58% of couples say they have bonded over Netflix, with 65% claiming they have engaged in negotiations with their significant other over what to watch on the service. For 35% this leads to compromise, admitting they will trade show for show with their partner.
So there it is. According to Netflix, couples that stream together will stay together. Aww.