Jeremy Clarkson’s DriveTribe gets £4.8 million investment from FOX
21st Century Fox has invested nearly £5 million in DriveTribe, the new online motoring platform founded by former Top Gear hosts Jeremy Clarkson, Richard Hammond and James May.
DriveTribe was announced in April, and an official statement on the site’s website says it is “set to become the largest digital motoring platform online – a supercharged destination for anything and everything that has wheels”.
Speaking when the platform was announced, Richard Hammond said: “Gamers have got Twitch, travellers have got Tripadvisor and fashion fans have got, oh, something or other too.
“But people who are into cars have got nowhere. There’s no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that.”
Jeremy Clarkson added: “I didn’t understand DriveTribe until Richard Hammond said it was like YouPorn, only with cars.”
In August, the first thirteen content curators – known as ‘tribe leaders’ on the service – were unveiled by DriveTribe. These individuals will manage motoring-specific channels including video, articles, social and interactive content.
The new tribe leaders include racing driver Oliver James Webb, motoring journalist Jethro Bovingdon and Finnish blogger Sara Nase.
Fox Networks Group chief executive Peter Rice said: “We saw the DriveTribe platform and we were blown away by its ingenuity.”
DriveTribe is due to launch in November.