Cable subscribers pay three times as much than Netflix users per hour of television watched
A new study in the US has revealed that cable subscribers pay more than three times as much as Netflix subscribers per hour of television watched.
Using Netflix’s statement that more than 75 million users stream 125 million hours of content every day, Allflicks worked out that each user watches about 100 minutes a day. When measured up against Netflix’s most popular plan of $9.99 a month, the average user pays only 20 cents an hour for the service.
Nielsen figures revealed that the average American cable subscriber watched 2,260 minutes of TV (including recorded TV) per week last year – equivalent to 5.38 hours a day. The average American pays $99.10 per month for cable TV, meaning subscribers pay 61.4 cents an hour to watch shows on cable – more than three times what Netflix users pay.
The report is based on broad averages. Netflix US has more than one price plan available, and are known for giving only vague information on ratings and figures. “More than 75 million users stream 125 million hours” is not particularly specific. Similarly, the average amount spent on cable services may not be truly representative of the population and the figure does not include on-demand services available to cable subscribers.
Nevertheless, these basic figures are clear – Netflix appears to be a lot cheaper than cable per hour. Whether it has an entertainment library fresh and large enough to please fans willing to spend three times as much to watch television for nearly six hours a day is another question entirely.