BBC beat ITV in the Euro 2016 final ratings
The BBC has come out on top after going head-to-head with ITV broadcasting the Euro 2016 final between France and Portugal.
A shock win by Portugal in extra-time was watched by 10.2 million on the BBC, while only 1.9 million tuned in to watch the coverage on competitors ITV. The BBC’s coverage peaked with 13.6 million viewers.
This trend fits with independent research by TVGuide.co.uk suggesting that the BBC has won the battle of the ratings throughout Euro 2016, though this only examined games during the group stages of the Euro 2016 Championship.
TVGuide.co.uk found that more fans on averaged watched the BBC coverage (6.22 million) than the ITV coverage (5.55 million) or the Euro 2016 Group Stage evening games, when the England games were removed from the equation.
The final was the only time the two channels aired the same game during the tournament, though they have previously competed during finals of other championships. During the 2014 World Cup in Brazil, the final between Germany and Argentina attracted 12.9 million viewers for BBC and 2.9 million on ITV.